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Author: Chris Swann
Last Updated: 14-02-2017 20:42
Etgen, S., Wetzel, K. 2014. A Social Marketing Approach to Urban Stormwater Management: A Case Study on Leaf Litter Collection in Anne Arundel County, MD. Watershed Science Bulletin. Center for Watershed Protection, Ellicott City, MD.
Management, urban, Stormwater
This bulletin suggests social marketing as a solution to minimize behaviors of Chesapeake Bay watershed residents that are detrimental to the Bay. Social marketing seeks to improve social well-being and maximizes beahvioral changes in targeted demographics.