A Social Marketing Approach to Urban Stormwater Management: A Case Study on Leaf Litter Collection in Anne Arundel County, MD

A Social Marketing Approach to Urban Stormwater Management: A Case Study on Leaf Litter Collection in Anne Arundel County, MD

- Stars (0)

188 Downloads

Author: Chris Swann

Version: 1.0

Last Updated: 14-02-2017 20:42

Share

DescriptionPreviewVersions
etgenetal._2014_a_social_marketing_approach_to_urban_stormwater_management_a_case_study_on_leaf_litter_collection.pdf

Etgen, S., Wetzel, K.  2014. A Social Marketing Approach to Urban Stormwater Management: A Case Study on Leaf Litter Collection in Anne Arundel County, MD. Watershed Science Bulletin. Center for Watershed Protection, Ellicott City, MD.

Management, urban, Stormwater

This bulletin suggests social marketing as a solution to minimize behaviors of Chesapeake Bay watershed residents that are detrimental to the Bay. Social marketing seeks to improve social well-being and maximizes beahvioral changes in targeted demographics.

Leave a Reply

Your email address will not be published. Required fields are marked *