Etgen, S., Wetzel, K.  2014. A Social Marketing Approach to Urban Stormwater Management: A Case Study on Leaf Litter Collection in Anne Arundel County, MD. Watershed Science Bulletin. Center for Watershed Protection, Ellicott City, MD.

Management, urban, Stormwater

This bulletin suggests social marketing as a solution to minimize behaviors of Chesapeake Bay watershed residents that are detrimental to the Bay. Social marketing seeks to improve social well-being and maximizes beahvioral changes in targeted demographics.